For all you non-Spanish speakers, literally: pelirroja=redhead, rubia=blond
My hair used to be a much lighter red, and I've since dyed it. A good move, in my completely objective opinion. (Sorry Mom...) I would still, however, give myself the distinguished title of redhead.
So I was a little thrown off when my Peruvian friends were like, ¨I saw that picture of you on facebook, and you used to be a pelirroja! But I like you as a rubia better."
But I guess it does make some sense. Not too many people have lighter hair around here. Meh, just call 'em all one thing.